Inspiration - Bringing a hint of Spain via footwear

 

Located on the Iberian Peninsula, Spain has been a holiday destination for Brits for years.

The sun, sea and sand have seen tourists flock to its resorts, while the younger generation head for the Balearic Islands. And it’s here on the eastern island of Menorca that a traditional sandal can be found called the Avarca.

These simple, modest sandals are based on the humble, functional shoes that farmers and fieldworkers traditionally wore. Now you can find them in all different colours and designs, from simple to incredibly elegant and expensive.

Melanie Tillett was inspired by Spain and these sandals to bring them back home and sell them in her shops. They are a hand made leather shoe with a rubber sole – traditionally made from car tyres.

“I holiday in Spain a lot,” added Mel, “and it was while on holiday that I did some research and found the factory was down the road from where I was and so I went to visit.”

Spain is renowned for its shoes. It has a large shoe making tradition. Think Manola Blahnik, one of the country’s greatest exports. Shoes in Spain are excellent, stylish, comfortable and affordable – a winning combination.

Mel after much research found a Spanish factory prepared to make her version of the Avarca, which she calls the Madrids in homage to Espana.

The first batch arrived in Tilletts’ shops in April 2016 and went down a storm, being affordable and great for all occasions.

She said: “They’re great for holidays, we even have brides buying the white glitter versions and wearing them at their evening dos.”

In 2017 they have two new designs. The shoes are flat with a rough sole and a strap and come in different colours. They are all hand made out of genuine leather.

Customers are known to travel two hours to get to the shop to try them on.

The Madrids are offered at a great price, but Team Tillett knows there is room for growth. They’re already looking at different styles for next year, as they’ve stayed

basic for the last two.

The team have listened to the customers and are looking to offer different styles and colours.

For Mel branching out like this and being inspired by fashion in other countries is important

“It’s essential to the business that we do this and be one step ahead of the competition and be market leaders,” she added.

“We have a great team behind us and we three are a great team and because of our different ages we can look at what the customer wants in those age brackets and cater for them all.”

Being out there and sourcing different products is key to the business and being inspired by fashion is important to the brand.

Tilletts offers the customer something different that you will not necessarily find on the high street.

In the Madrids, Spain has been a key influence. Next? Italy and France.

Shop here for the Madrids

 

 

 

 

 


5 comments


  • Kim Cooper

    Love your clothing have just placed order number 4.
    Love watching your video every wednesday night. Gives a great insight to what we can purchase.
    I like the fact you have your models of all shapes and sizes try your clothes on to let us see how it looks on different people.
    Also would like to know how often you do the bundles ?.
    What day we can purchase the bundles?.
    And where on your page we can find the bundles?.
    As unfortunately i missed out on these offers as wasnt aware you did great offers like this.
    Again id like to say well done… your doing an amazing job . And keep up the good work..
    Loving tillets…..
    Kim from kent xx


  • Pat Brown

    Hi I have just found you tonight and I think you have some beautiful things I am a size 14 maybe a touch more but I am only
    4’ 11" so do you think one size things would be any good to me I hate having to take things up I love the floral joggers you had on in the video thanks x


  • bernie patterson

    Hi, Thank you so much, I have received my shoes Multi glitter, they are fab,

    Regards Bernie


  • Jackie

    I bought the white glitter Madrid sandle , I absolutely love them very comfortable and perfect fit and the price is reasonable too will definitely be buying some more in a different colour , thanks very much ? Happy customer


  • Gail Harrison

    Do your Sandler come in wide fitting


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