TEAM Tillett’s runaway success on Facebook is bringing tourists to North East Lincolnshire.
Since starting the videos eight weeks ago, a staggering 80,000 people on average have been reached each week as the Cleethorpes women’s clothing retailer showcases its products.
Melanie Tillett, owner, said: “Facebook Live has been such a huge success for us.
“People are watching from far and wide. We have people ordering on the night and the parcels are packed and going out the next day.”
One customer is planning a trip to the resort for her wedding anniversary and another from Cheshire is making a detour to buy clothes before heading to her holiday.
Each week visitors from Sheffield, Doncaster, Rotherham and even Scotland have been visiting the shop based on what they are seeing on social media.
“It’s been staggering how women have responded to our videos,” added Mel.
”They have just bought into our brand. We love the fact they join in with their comments and feel part of the Tillett’s family and are inspired to come over and see our town.”
Denise Nelson, from Sheffield loves the Facebook Live videos but has also visited the shops. She said: “We’ve visited a few times. We have a two together railcard so it doesn’t cost too much.
“My husband is happy with a pint in the pub for an hour while I have a browse. Fish and chips for lunch and sea air, everyone is happy.”
Since starting the live videos each week, they have been viewed a staggering 2.5 million times.
Tilletts do Facebook Live every Wednesday at 7pm and have a following of 34,000 +.