"Flavour of the Decade"

So, here we are, rapidly approaching not just the end of the year but the end of the decade….and what a decade it has been! Filled with many firsts and era defining events, the 2010’s saw both Prince William and Prince Harry not just marry their partners but also become fathers for the very first time. This of course allowed us to meet the 3rd in line to the throne, Prince George while his Great-Grandfather, Prince Philip opted for retirement and officially stepped away from Royal Duties.

While there were many celebrations to be had over the past ten years – from the inspiring 2012 London Olympics to Britain’s first win at Wimbledon since 1936, we also experienced many losses. David Bowie, Carrie Fisher, George Michael, Amy Winehouse, Gene Wilder, Alan Rickman, Robin Williams and Whitney Houston are just some of the legendary names we sadly lost this past decade. Where there was loss there was also growth, we saw the birth of Netflix and Uber drastically changing the way we viewed television and travelled, while the demise of many longstanding retail stores shocked us all.

So, it’s not surprising to us that the trends of the 2010’s has continued to vary immensely across the period while still embracing the one thing we all love; COMFORT! Without further adieu, here are our top 10 trends of the past decade…

1. Athleisure

Athleisure is probably the biggest growing trend we have seen this decade. Impossible to avoid; style and practicality finally came together as one…and boy did we approve!                                                    


2. Leggings

Definitively the item of the decade! Printed or plain, leggings by themselves alone made the entirety of the past ten years a whole lot more comfortable.



3. Cold-Shoulder

A nod to ‘off the shoulder’, cold-shoulder tops and dresses allowed us to show a little with none of the hassle.



4. Joggers

Part of the Athleisure trend - dressed up or down, joggers became a staple of every woman’s wardrobe and we are pleased to say they are not going anywhere!



5. Jumpsuits

Fun to wear and vintage inspired, the jumpsuit soon became a best seller throughout the seasons due to its 'easy to wear' style.



6. Slogans

Instantly recognisable, slogan tees and jumpers are a must-include piece amongst fashion collections. Question is, what does yours say?



7. Trainers

This decade saw the rise of women putting comfort and practicality first, once again bringing us back to the standout of the decade – Athleisure.



8. Oversize

Creating a bold statement with oversized cardigans, shirts and jumpers became a BIG look in the 2010’s (no pun intended). After all who doesn’t like to feel like they are wearing the comforts of their duvet outside?



9. Metallics

Metallics saw a surge in popularity. Whether you are a ‘subtle shimmer’ or an ‘all that glitters’ kind of gal, this trend was destined to shine.



10. Animal Print

From coats, to dresses, to shirts and leggings – Animal print took over with fierce force, bringing ‘daring to double’ to the forefront of fashion.



Let us know what you think of the fashion crazes of the last 10 years in the comment section below…..


Happy New Year!

Team Tilletts


Author: Sheryl Gibson-Hill

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