Five years ago, this very weekend on the 8th April 2014, Tilletts produced their very first Facebook video. A 15 second short showcasing their Sloppy Joe stock. No sound, no discussion, no guests of honour with glasses of Prosecco……a far cry from the Tilletts LIVE we know and love today.
Filmed in the back of Mel’s shop, this humble social media outreach was soon to be come a tried and tested method that would develop and build into a huge following. Fast forward 4 Years to 2017 and Tilletts went LIVE for the very first time. A nervous Mel interacts with the camera whilst Grace films the stock and between them they discuss styles and colour matches. The format is new, they are unsure, but they persevere and after all, practice makes perfect!
By June 2017, the LIVE’s had become a weekly occurrence and the ladies were well on their way to mastering their craft! Guest appearances, behind the scenes footage and Mel’s Top Tips were now all a part of the Tilletts Experience. Over the next few months, Tilletts continued to blossom, the business thrived and Tilletts TV became a strong driving force behind the ladies’ success. Before we knew it, we were surrounded by shiny new staff, stores and a custom-built warehouse.
Wednesday’s at 7pm are now a staple in households up and down the country while husbands grumble and moan ‘oh no, not Tilletts time again!’ and we cannot thank you enough for enthusiasm and support. So, to celebrate we thought we’d share a #TillettsThrowback from Spring 2017.
Team Tilletts xx
Author: Sheryl Gibson-Hill