48 Hours, 12 Women, 1 Shop and a Passion for Fashion!
As I consider each one of the 12 women on my screen and their individual backstories I am astounded and amazed at the journey on which they are about to embark. A combination of all age, shapes and sizes, each one of these ladies has found Tilletts in a completely unique way and subsequently one another. Their friendship, a culmination of a passion for fashion and mutual understanding has blossomed and grown in a way in which we at Tilletts could never have imagined.
The private group ‘Tilletts VIP’ (the brainchild of our very own Mel) was initially intended for likeminded women to share their love of Tilletts clothing and ‘Shopping Selfies’. Before long, it became a place where women could support one another, build each other up and offer a lending ear for those in need. A generic photo of a woman in her latest purchase was no longer something you simply saw and ignored, it became an opportunity for everyone in the group to applaud, like and shower this brave stranger in compliments. Any product queries or concerns were not welcome here, the group was not about that – it was a chance for the forgotten women of fashion to stand up and be remembered!
Over time, friendships formed and ‘Tilletts VIP’ was the starting block for spin off groups and conversations. Among those many friendships, a few stood out, but 12 women in particular decided their Cyber Family ought to see the light of day and what better way to do that than to plan a joint visit to the place where it all began? The Capital City where all roads lead…..Tilletts Central!!
So, who are these 12 glorious women? Well, we have the lovely Lorraine and Laura from Aberdeen, Vicky from West Yorkshire, Anne from South Killingholme, Cassandra from Scunthorpe, Haley from Northampton, Jean from Tyne and Wear, Joanne. S from Oldham, Melanie from Wrexham, Roni from Fareham and finally Joanne. B and Nessa from Barton Upon Humber. What a cracking bunch ay!
As the countdown to this epic trip winds down and approaches single figures, I have to ask myself…what is it about Tilletts that these women love so much? Why would they come all this way just to see us? And what is it that makes us different to other clothing companies that they feel such an affinity with us? Of course, the best way to answer these questions is to simply ask those in the know.
Nessa, a self-professed Tillettaholic talks of how she found Tilletts in the Autumn of last year and has been hooked ever since.
“It’s real clothes for real women which is something the high street doesn’t offer; the price is reasonable, and the group is amazing as well!”
Anne came across Tilletts around six years ago, she was a key instigator in the planning of the VIP Visit along with fellow Tilletteer, Jean. They had begun talking on the VIP page and quickly formed a close bond. Before they knew it, the date had been agreed, transportation organised, and restaurants booked. A common feeling among these women is that Tilletts offer something that nobody else does, Laura describes the experience as “the complete package. I love the ethos of the company, helping women of all ages and sizes to feel good about themselves again. Reassuring them that it’s ok to shine, to embrace colour and love themselves for who they are.” A sentiment seconded by Roni who feels that the VIP group has brought a whole community of women back to life.
With responses like these, it’s easy for me to see why the ladies would want to experience this in person alongside their newly found shopping pals. One thing that these women all agree on is the standard of customer service that they have received since shopping with Tilletts. Now, I don’t want to blow my own trumpet but myself, Donna and John at Tilletts HQ endeavour to go above and beyond for every customer old or new, as do all the girls in the stores but to hear comments such as ‘second to none and outstanding’ well, we are truly overwhelmed. Thank you, ladies!!
That being said, I think it’s only fair to give the last word to our Lorraine. Ordinarily, an absurdly silly and hilarious woman who never fails to have the office in stitches managed to move us more than she will ever know with her response to my probing questions. When asked what her favourite thing was about Tilletts, she told me she couldn’t pick just one thing – it was the whole package, but Lorraine continued….
“Tilletts has helped me get back to the person I once was, I now look forward to wearing all my beautiful clothes.”
Within that one short sentence, Lorraine has summed up the entire mission for the purpose of Tilletts. All Mel ever wanted to achieve was to help women to feel beautiful in their own skin again and every member of Team Tillett works incredibly hard every day to help make that happen. So, thank you Lorraine and the rest of the VIP’s for allowing us to be part of your adventure. We simply cannot wait to meet you all, it’s going to be a truly amazing day!
Team Tillett xx
Author: Sheryl Gibson-Hill