Dark purples are traditionally associated with wealth and royalty, while lighter purples (like lilac) are considered more romantic. Dark purples can give a sense wealth and luxury. Light purples are softer and are associated with spring and romance. Also associated with creativity and imagination.
Pink represents femininity and romance, sensitivity and tenderness. It’s inherently sweet, cute and charming. In modern times, it’s impossible to see pink and not think of candy floss, brightly coloured bubble gum and playfulness.
Grey is a neutral colour, generally considered on the cool end of the colour spectrum. Grey is generally conservative and formal, but can also be modern. It is widely considered to be a very sophisticated colour.
Blue represents calmness and responsibility. Light blues can be refreshing and friendly whereas dark blues are more strong and reliable. Blue is also associated with peace and has spiritual connotations. The meaning of blue is widely affected depending on the exact shade and hue. Light blues are often relaxed and calming whereas bright blues can be energising and refreshing.
Green is a very down-to-earth colour. It can represent new beginnings and growth. It also signifies renewal and abundance. Green has many of the same calming attributes that blue has, but it also incorporates some of the energy of yellow. In design, green can have a balancing and harmonizing effect, and is very stable.
White works well with just about any other colour. Often associated with purity, cleanliness, and virtue. White is associated with goodness and can often help to convey cleanliness and simplicity, and is popular in minimalist styles & designs. White can portray both Winter or Summer depending on the colours you choose to pair with it.